Once you’ve set up a Referral Rewards Program, the next step is to get proactive and make asking for referrals a part of your sales and account management processes. This way you aren’t waiting for clients to think of you to offer them up. With a good process in place, you create a steady stream [...]

Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them and their loyalty. An organisation must exceed customer satisfaction in order to retain them and develop a healthy relationship with their customers. Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting [...]

Lately I’ve heard a lot of people talking about how to get referrals. No doubt about it, they’re one of the quickest ways to fill your pipeline. They’re definitely easier and less stressful than cold calling.  They’re more accessible, and there’s less competition to close the deal. Knowing this, more and more sellers are asking [...]

The term recession can conjure up a feeling of fear, uncertainty and even depression but companies and entrepreneurs often do very well in hard times. Companies that are built upon weak business models are repeatedly overwhelmed in recessionary periods. However, those that employ solid basic methodology will easily resist market challenges and move in front [...]

So just what is referral marketing and how can to promote your business in front of everyone else’s? It’s basically a systemised approach that turns every single sale into the buying power of many. This is done by establishing a specific set of strategies and tools designed to bring you new customers, clients, leads, and [...]