With literally millions of websites, pages and blogs on the internet with every search, new and seasoned businesses alike are eternally seeking the holy grail of a simple and cost-effective method to being found by local prospects. Of course there are many ways to advertise via the more popular websites; however, these are becoming increasingly [...]

I find events to be one of the most effective strategies to uncover qualified leads. The people who participate choose to come because they’re interested in your topic. You get to share your perspectives and recommendations, highlighting yourself as an expert they want to work with. The prospects who attend feel as if they know [...]

Well, it’s that time of the year: generally a significant time of the year for retailers, they’ll be hoping huge Christmas sales will bring them a prosperous end to 2009. The Big retailers will use £millions flexing their marketing muscle, bringing awareness to their products. It’s a colossal advantage over the small retailers, but the [...]

So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of sites (particularly good quality, high traffic sites) are linking to your site it must [...]

Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them and their loyalty. An organisation must exceed customer satisfaction in order to retain them and develop a healthy relationship with their customers. Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting [...]

Written by Jenny Nguyen, Marketing Manager, Signposter.com for Bytestart.co.uk 29th July 2009 ”The only thing worse than being talked about is not being talked about” Oscar Wilde was the master of the snappy one-liner, but unbeknown to him his words of wisdom were to prove particularly relevant, in the early 21st century, to small businesses. [...]

The term recession can conjure up a feeling of fear, uncertainty and even depression but companies and entrepreneurs often do very well in hard times. Companies that are built upon weak business models are repeatedly overwhelmed in recessionary periods. However, those that employ solid basic methodology will easily resist market challenges and move in front [...]