So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of sites (particularly good quality, high traffic sites) are linking to your site it must [...]

Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them and their loyalty. An organisation must exceed customer satisfaction in order to retain them and develop a healthy relationship with their customers. Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting [...]

Written by Jenny Nguyen, Marketing Manager, Signposter.com for Bytestart.co.uk 29th July 2009 ”The only thing worse than being talked about is not being talked about” Oscar Wilde was the master of the snappy one-liner, but unbeknown to him his words of wisdom were to prove particularly relevant, in the early 21st century, to small businesses. [...]

The term recession can conjure up a feeling of fear, uncertainty and even depression but companies and entrepreneurs often do very well in hard times. Companies that are built upon weak business models are repeatedly overwhelmed in recessionary periods. However, those that employ solid basic methodology will easily resist market challenges and move in front [...]