With literally millions of websites, pages and blogs on the internet with every search, new and seasoned businesses alike are eternally seeking the holy grail of a simple and cost-effective method to being found by local prospects. Of course there are many ways to advertise via the more popular websites; however, these are becoming increasingly [...]

Well, it’s that time of the year: generally a significant time of the year for retailers, they’ll be hoping huge Christmas sales will bring them a prosperous end to 2009. The Big retailers will use £millions flexing their marketing muscle, bringing awareness to their products. It’s a colossal advantage over the small retailers, but the [...]

So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of sites (particularly good quality, high traffic sites) are linking to your site it must [...]

Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them and their loyalty. An organisation must exceed customer satisfaction in order to retain them and develop a healthy relationship with their customers. Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting [...]

There can be few tools in your marketing kit that are as powerful as the Sales Letter. That said, so many are written without sufficient regard to a persuasive call to action. It’s a shame because after all it’s how we motivate our reader to take the next step that’s the key to getting the [...]