Well, it’s that time of the year: generally a significant time of the year for retailers, they’ll be hoping huge Christmas sales will bring them a prosperous end to 2009. The Big retailers will use £millions flexing their marketing muscle, bringing awareness to their products. It’s a colossal advantage over the small retailers, but the [...]

Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them and their loyalty. An organisation must exceed customer satisfaction in order to retain them and develop a healthy relationship with their customers. Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting [...]

Know the rules We all talk about opt-outs and opt-ins under the general heading of permission but there are some very specific rules defining when you need to apply positive consent (opt-in) versus a negative option (opt-out). Understanding these rules and deciding what your permission strategy will be is the first thing you need to [...]

The majority of clients we get coming to us these days are looking for a simple marketing strategy that’s established and relatively ‘untouched’ by the recession. Not asking much you say! Actually though, not such a tall order because there are certain things that these same clients are consistently not doing. Importantly these are generally [...]

Many businesses fall into the same trap with email marketing; it’s not merely a case of sending and an email to a list of targets and hope they will visit you or your website – great if it were. Simply presenting your products or services even to targeted prospects is useless unless there’s a convincing [...]