I find events to be one of the most effective strategies to uncover qualified leads. The people who participate choose to come because they’re interested in your topic. You get to share your perspectives and recommendations, highlighting yourself as an expert they want to work with. The prospects who attend feel as if they know [...]

Lately I’ve heard a lot of people talking about how to get referrals. No doubt about it, they’re one of the quickest ways to fill your pipeline. They’re definitely easier and less stressful than cold calling.  They’re more accessible, and there’s less competition to close the deal. Knowing this, more and more sellers are asking [...]

So just what is referral marketing and how can to promote your business in front of everyone else’s? It’s basically a systemised approach that turns every single sale into the buying power of many. This is done by establishing a specific set of strategies and tools designed to bring you new customers, clients, leads, and [...]