Before you spend your hard earned budget on marketing activities, remember marketing is a process that covers a series of techniques. Just what techniques are used and to whom and for what end is really the point of Planning. To ensure you identify, anticipate and satisfy your customer’s requirements profitably, decisions need to made on product (or service), pricing, distribution, promotion and personal selling and in some instances customer service. These elements are known as the ‘marketing mix’. Get some experienced input and your budget will go further.
Free Marketing Brainstorm
This free brainstorming session is very popular with start-ups and young businesses as well as established companies who are interested in getting their marketing act together to get more sales. It’s great for kicking your ideas around – generally and at business planning stage.
This is the perfect antidote to your ideas and dreams whirring around in your head. Why not get some of your thoughts out in the open and hear how they sound out loud and get some practical response back from a professional who has ‘been there, seen it and done it’.
What can I say, it’s free and it will help to structure your thoughts and future plans in a way nothing else can and will help you to evaluate us before engagement. Contact the McCormack Team or telephone us on 0845 057 3267 today to find out how.
Marketing Planning
Whether your marketing plan is for inclusion into your business plan or a standalone tool for progressing your marketing activity and promotion, it’s important you have a clear idea of where you are now. That means identifying trends both inside and outside your organisation as well as demonstrating an understanding of markets, customers and competitors and where you fit within this framework.
Once done though, it will become the foundation of all your marketing efforts going forward. The process should be a painless exercise and with our help it will be and will help your business in ways you never imagined. Get in touch and ask us how we can smooth the path to developing your plan that will lead to new ways of serving existing customers, finding new ones and seeking out new opportunities to drive your business onwards. Contact the McCormack Team or telephone us on 0845 057 3267 today to find out how.
Referral Marketing
You may know this as ‘word of mouth’ but that’s only the half of it. Done properly and with a strong system in place, referral marketing can be the most revolutionary method you have ever used to double or treble your clients or customers.
And it can all start from a single customer. Yes, really, it’s that powerful. From a single customer or sale, you could grow to multiple customers and sales very quickly indeed – and keep growing. It requires a good strategy and consistent activity, but it is simple to set up and the ROI (return on investment) can be colossal. Don’t just take our word for it, contact the McCormack Team or telephone us on 0845 057 3267 today to find out how.
Marketing Support
This service is definitely ‘market driven’. We’ve lost count of the clients that have come to us over the years looking for a part-time marketing manager-type service. That’s what makes it such a brilliant service and why it works so well.
Running a small business can be a lonely job so having the benefit of a friendly local organisation on hand to manage the marketing function will prove invaluable to you and your business. This will normally cost less than the most junior person in your business but you will get the benefit of a seasoned business expert with many years of advising business just like yours – analysing marketing problems, suggesting innovative ideas, finding and developing action plans and helping your staff to implement it all.
Ready for Action or still have Questions?
Contact the McCormack Team or telephone us on 0845 057 3267 today to find out how this can work for you.
