Local press has been having a torrid time of it lately.  It seems that scarcely a week goes by without reports of more problems for titles and groups within the medium.  It’s also a tough time for small businesses, who are seeing their profits squeezed by the downturn while knowing full well that there has never been a more important time to shout louder than others in their field.

Given these circumstances it can seem like a very frightening time to commit precious promotional budget to a struggling medium.  But there are alternatives and now is a great time to explore them.  A service such as Signposter.com, which is a unique online service helping businesses in the UK to buy and manage outdoor advertising, offers a viable, effective, low-cost and risk-free way to build up promotional collateral free from any potential surrounding editorial negativity.

While there is no denying that local press has a role to play in the promotional mix for small businesses trying to reach consumers in a specific geographical niche, now is surely the time for local businesses to reach out, research and be more adventurous, and gain stand-out by doing so.  There are other proven effective, low-cost options – Signposter.com being one of them – that provide fantastic advertising cut-through, and right now, undeniably for less risk.

Jenny Nguyen, Marketing Manager, Signposter.com

Contributor profile:
Jenny Nguyen is Marketing Manager of Signposter.com, a revolutionary online business helping SMEs plan, buy and manage outdoor advertising campaigns. Jenny is an outdoor advertising expert with a depth of experience in advising businesses on how to use outdoor media in their marketing strategies. Previously, Jenny worked as a marketing specialist advising Fortune 500 companies on best practice marketing.