So why are incoming links important?

Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors.

The logic goes that if lots of sites (particularly good quality, high traffic sites) are linking to your site it must be good.

Also the number and quality of incoming links forms the major part of the off-site bit of search engine optimisation.

So how do you build lots of incoming links to your site? With a lot of work!

Seriously – off-site optimisation is a never ending process of generating and retaining as many high quality links to your site as possible.

here’s some ways to build high quality links:

1. Blog directories
2. Social sites
3. Coment on other blogs
4. Link from your blog to your own sites
5. Participate in forums
6. Good quality content

If there’s one thing that runs through method though, it’s the need for regular good quality information on your blog. Without that you’ll be dead in the water.

So here’s a good approach to follow:

• Make sure your site is set up properly for the search engines.
• Write good quality, well researched articles that answer questions, solve problems or provide entertainment. And keep doing it.
• Carry out the 6 link building steps set out in this article above – and keep doing it. It’s a continuous process.

It will take time to build links to your site, particularly if you’re writing in a highly competitive niche, so keep at it.

Persistence cannot be over-rated as a requirement for success. So if you need help with these strategies, contact us.