Permission email marketing promotions are a really good way to communicate with your customers, clients and prospects and getting your best offers across simply and regularly. It doesn’t need to be that complicated either; in fact the challenging part is creating your content.

Here is permission email marketing in its simplest form:

1. Permission email marketing begins with a decent software programme which will allow you to create your newsletters, manage your subscribers automatically and view your reporting statistics to check how well you’re doing and automatically deal with any un-subscribers or bounce-backs.

2. Next you need to consider how frequently you’ll be sending email and what type of announcements will be sent. Monthly is a good time frame and perhaps in the form of a newsletter which will allow you to include several subjects. You can mix it up with offers including vouchers, discounts etc.

3. You may already have your own list of email addresses. However, most decent programmes will insist on your list being completely ‘opt-in’. A good way to collect new subscribers for your newsletters and offers is by adding a sign-up device on your web site. This doesn’t exclude your current list; it merely means you will need to import them into the programme you’ve chosen to use which won’t be an issue if they’ve received relevant communications form you before or of course if they’re existing customers.

4. Whether to use HTML or plain text is a subject for another post. However, you will be able to generate your email template from a choice provided within your email marketing software or you could create your own or employ an external designer. Usually though, the software will come with plenty of options that are designed for use with that system.

5. Generating a steady supply of content is an important element of your email marketing. It needs to be relevant and interesting to hold your readers attention and hopefully lead to sales too. It’s essential that your offers, newsletters and other announcements are sent consistently and frequently enough not to be a nuisance. Once this is mastered, your subscribers will increase and so too will your sales.

The importance of providing valuable content can’t be stressed more. It’s important for keeping your products, services and brand name in front of your prospects and clients ensuring your relationship develops and you are in their minds when they are ready to purchase.

If you would like strong and relevant content for your permission email marketing programme, contact us.