Many businesses fall into the same trap with email marketing; it’s not merely a case of sending and an email to a list of targets and hope they will visit you or your website – great if it were.

Simply presenting your products or services even to targeted prospects is useless unless there’s a convincing motive for them to buy your offering right now. Without that reason, those prospects are in control of when they buy and if they don’t hear from you again – when they are eventually ready to purchase, you will be forgotten!

That leaves the important question to ponder – does your product or service present a compelling motive to purchase, now? Here’s where you need to be creative with your offer because generally many products and services will only sell to the right buyer at the right time.

So what’s required here is a structured programme of time-release emails or notices designed to keep your prospects interested and more importantly, engaged until they buy. A key element of this process is also to constantly and proactively prospecting for more future prospects.

Capturing your visitors email addresses requires you to also capture their attention and this requires an informative and well-designed website that instills trust which is fundamental to building customer confidence.

Methods employed for capturing email addresses need careful thought because your audience won’t be prepared to give your their email address lightly so make sure you give them value. If you can educate them they will be interested enough to return as long as the information is good. Also make sure you have an opt-in box on your website that offers them something of value in exchange for signing up.

Once you have your list you must schedule regular mailings and ensure they’re not too frequent or your contacts may opt-out again; once or twice a month is fine and a great offer here and there will hopefully get them back to your website often so ensure your site is kept fresh with interesting content that inspires and entertains.

But remember! Not to hide your sales message with your information. You must still make it easy for them to buy from you.

To get your email marketing strategy in place and increase your customer base, contact us today.