Well, it’s that time of the year: generally a significant time of the year for retailers, they’ll be hoping huge Christmas sales will bring them a prosperous end to 2009. The Big retailers will use £millions flexing their marketing muscle, bringing awareness to their products. It’s a colossal advantage over the small retailers, but the [...]

The majority of clients we get coming to us these days are looking for a simple marketing strategy that’s established and relatively ‘untouched’ by the recession. Not asking much you say! Actually though, not such a tall order because there are certain things that these same clients are consistently not doing. Importantly these are generally [...]

There can be few tools in your marketing kit that are as powerful as the Sales Letter. That said, so many are written without sufficient regard to a persuasive call to action. It’s a shame because after all it’s how we motivate our reader to take the next step that’s the key to getting the [...]