Permission email marketing promotions are a really good way to communicate with your customers, clients and prospects and getting your best offers across simply and regularly. It doesn’t need to be that complicated either; in fact the challenging part is creating your content. Here is permission email marketing in its simplest form: 1. Permission email [...]

The term recession can conjure up a feeling of fear, uncertainty and even depression but companies and entrepreneurs often do very well in hard times. Companies that are built upon weak business models are repeatedly overwhelmed in recessionary periods. However, those that employ solid basic methodology will easily resist market challenges and move in front [...]

. My first ever recollection of Referral Marketing was in 1958, though it wasn’t called that then. It was my first visit to the cinema and I was five years old. Although I didn’t really appreciate the story or exactly what was going on, it was loud and exciting and it stuck with me for [...]

Many businesses fall into the same trap with email marketing; it’s not merely a case of sending and an email to a list of targets and hope they will visit you or your website – great if it were. Simply presenting your products or services even to targeted prospects is useless unless there’s a convincing [...]

So just what is referral marketing and how can to promote your business in front of everyone else’s? It’s basically a systemised approach that turns every single sale into the buying power of many. This is done by establishing a specific set of strategies and tools designed to bring you new customers, clients, leads, and [...]

Done correctly, the classified advert can be the best advertising you will ever place. However, not every one uses them to their fullest potential. Wherever they are used, classified ads are created to fulfil two key functions: 1.    To generate interest 2.    To drive traffic to you or your website It can be daunting writing [...]

There can be few tools in your marketing kit that are as powerful as the Sales Letter. That said, so many are written without sufficient regard to a persuasive call to action. It’s a shame because after all it’s how we motivate our reader to take the next step that’s the key to getting the [...]