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My first ever recollection of Referral Marketing was in 1958, though it wasn’t called that then.

It was my first visit to the cinema and I was five years old. Although I didn’t really appreciate the story or exactly what was going on, it was loud and exciting and it stuck with me for over 50-years. What I do know though, was that just about everyone in my playground the following day also knew just how exciting it was and I bet the Odeon in Croydon did pretty well out of me for a few days after and so did MGM too.

Over the past 50 years I must have recommended literally hundreds of films, books, shops, products, services and god knows what else. But I’m not alone because everyone has their own stories about things they’ve recommended to others; it’s what makes the world go around after all.

There lies the whole point; “Word Of Mouth” or “Referral” Marketing is something you and your customers are already doing every day of your lives and with the correct structure and strategy it can become the most powerful generator of customers for your business since the day you started and you were telling all your friends about it.

It can become automatic and your customers can be incentivised to expand it to the point where your customers always think of your business first when they recommend products and services.

To find out how this can work better for your business and put your products and services ahead of your competition, email us.

My thanks to LisaNova does Youtube for the ‘Word of Mouth’ video.